Win a Rains Bike.
The Amsterdam essential. To celebrate the opening of our flagship store and De Bijenkorf pop-up, we’re giving you, our first visitors, the chance to win a limited-edition Rains Bike. Enter your details below to secure a bike—and become a part of Rains World.
Rains World.
By signing up, you’re joining our growing, global community—who are first to hear about upcoming launches and events.
Explore Rains World
The bike.
Designed in-house, the bike is a BMX–city hybrids—engineered with Rains’ signature, understated aesthetic.
Latest from Rains
Explore the campaignVeneda for Valera
This is what happens when a multi-hyphenate creative has full access to the Rains archive—and full creative freedom to style the Valera Bag. Veneda Carter explores exaggerated silhouettes and textures, pairing her seasonal Valera favorites with our latest AW25 designs.
- Explore the collection
Presenting Autumn—Winter 2025.
Predicting our future. An audition of future classics. New icons take shape and layers emerge. In a continuation of FOREVER, this season we lean into what's next—steered by the elemental forces and aesthetic inspirations that shaped us.
- Explore HOME AWAY
Rains presents HOME AWAY.
Curated homeware shaped by both industrial and organic design. Guided by the belief that design should bring us closer to nature, the first drop reimagines kitchen essentials for hybrid living. Nothing precious, but adaptable. Taking cues from industrial and Scandinavian design, each item is simple, functional and thoughtfully constructed from durable materials like brushed steel.
- Explore the guide
Backpack guide.
Explore bags designed to adapt. To flex. As reality returns, find the right fit for you. An addition that elevates daily routines. Designed for the pace of modern life.
- Explore the event
We hit up a skatepark in Copenhagen.
A true cycling city, Copenhagen was ready for this stage of the Rains Bike rides. The last stop for Rains Bike summer, for now. After meeting at our Amagertorv store, everyone moved through the city on the ultra-sleek, all black hybrid bikes. The definition of urban minimalism.
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Riding Through Paris with Rains.
The next stage of Rains Bike summer took place in Paris—a place famed for its aesthetics. Guests were gifted Bike 02 — finished in sleek khaki — to use when weaving through the city’s iconic avenues and along the Seine.
- Explore the event
What went down on the London ride.
Yellow wheels were spotted from Shoreditch to Embankment as the Rains Bikes made their global debut. The ride, led by BMX rider and videographer Augie, saw 20+ riders come from across the city to take part. See what went down here.
- Explore the campaign
Bike.
Three rides taking place across a continent. London, Paris, Copenhagen — open to all. As a reflection on our ties to the biking community, we’ve created three custom-made Rains bikes — a hybrid between sport and city. But this isn’t only about bikes. It’s about connection. A call to the curious. A chance to see your surroundings differently.
- Explore the campaign
Travel.
Defined not by location. To travel is to step into the unfamiliar — routines forgotten. Exploring the space where reality blurs into fantasy. Office walls become vast horizons, your time returned to you. But new experiences won’t come to you. The world is waiting, out there. It's time to explore.
- Explore the edit
Festival.
Prepare for the season of sound and unpredictable weather. Designed for the elements, created for the moment — click to discover a Rains festival edit. Find crowd-pleasers that blend protection and expression, keeping you ready for sudden showers, sun, and everything in between. You’ll find weatherproof jackets, bags and accessories, including lightweight jackets, bum bags, and bucket hats – engineered to move, built to last.
- Explore the show
FOREVER.
To look back is to learn. To look ahead is to dream. Today is to experience. The story of our intimate Autumn—Winter 2025 show. Dedicated to lasting resilience and relentless creativity. Brought to life in our new headquarters.
- Explore the HQ
The headquarters.
Created with architecture firm, Sleth, this project has been five years in the making. A mass of glass, steel, concrete, and Nordic pine. A spaceship of focus perched on the hills surrounding Denmark’s second largest city: Aarhus. Rains’ headquarters is a reflection of both its history and ambition.
- Explore the dinner
FOREVER by night.
Only moments after models walked powerfully down rows of steel shelving units inside the warehouse, the space was transformed. FOREVER by night. With a curated menu speaking to Danish excellence and a setting inspired by the brutalist office space that surrounds it.
- Explore the collection
/SUVA
Tested. Proven. Ready for everyday repetition. This versatile concept forms the city's new wet weather uniform. Part of the Rains world, very much its own icon. Crafted with a 3L fabrication for waterproof and windproof endurance—with a mechanic stretch for comfortable urban exploration.
- Explore the collection
Waterproof.
171 days. The average amount it rains in Denmark each year. Rains was crafted by this climate. Our waterproof styles designed to embrace it. Water runs through our story, our language, our products. Informed by one thundering truth:
- Explore Galeries Lafayette
Pop up Store–Galeries Lafayette.
40 Bd Haussmann, 75009 Paris.
- Explore
EDIT Tour.
Customize your Rains product with personalized prints. Join us in the global tour of EDIT, a customization pop-up by Rains.
- Find the Milan store
Rains X Corso Como
Exclusive collaboration with 10 Corso Como. Available only at 10corsocomo.com, 10 Corso Como’s store, and Rains’ newly opened Milan store.
- Read the full article
Virgil Van Dijk joins Vogue Scandinavia in an editorial profiling Rains.
Counting Van Dijk as a friend and muse of the house, the star footballer sports the SS24 runway collection on the Vogue shoot in one of his rare off-days.
